Engaging Switzerland with Biodiversity

Project description

Objective

Biodiversity is essential for human well-being, yet Switzerland’s ecosystems are in steep decline. Many people underestimate the crisis or feel disconnected from it. This project investigates how citizens perceive and value biodiversity, what motivates or discourages engagement, and how stronger connections can be fostered. A nationwide survey will map attitudes, behaviours, and levels of policy support. On this basis, researchers will develop a psychological model of barriers and motivators and design targeted interventions—ranging from tailored campaigns and extended-reality education to hands-on nature experiences. These approaches aim to raise awareness, build motivation, and promote active protection of biodiversity.

Relevance

Safeguarding biodiversity requires political will and broad public backing. In Switzerland’s direct democracy, ambitious conservation goals will fail without societal buy-in. Recent polls and the rejection of a biodiversity initiative reveal a troubling gap between scientific urgency and public perception. This project addresses that gap by generating robust, Swiss-specific evidence on what drives engagement and by developing strategies tailored to different groups. The findings will help governments, NGOs, and educators design more effective campaigns, accelerating the behavioural change needed to protect ecosystems.

Transdisciplinary Approach

The project brings together behavioural scientists, conservation biologists, and bioinformatics experts with Geneva-based partners including the Canton’s Biodiversity Services, the Natural History Museum, the Botanical Garden, and Bioparc Geneva. Together they co-design every step—from survey content to public interventions—ensuring both scientific rigour and local relevance. Strategies will be tested in “living labs” such as museum exhibitions, botanical gardens, and wildlife parks, reaching large audiences during and beyond the project. By combining empirical research with on-the-ground expertise, the project will create adaptable, evidence-based approaches that can be scaled nationwide. Results will be shared through scientific publications, policy briefs, and stakeholder networks to ensure rapid uptake in practice and policy.